A few days ago, I wrote about the industry’s most famous pitch – a mere three words – “Jaws in Space.” It was the original pitch for Alien. And I promised to tell you about a two word and a one word pitch – the only ones I know of.

I’ll tell you about these below. But first I want to say I was lucky enough to have the time to work with writers on their pitches at Cheltenham last October. Writers went straight off from the Euroscript clinic and using the pitches we developed together got immediate interest from BBC Drama, Warners, Curtis Brown and other major producers and agents.

As a result of that, I added a one-day Pitching Masterclass to the schedule on the insistence of our member-writers – it is the only time it is scheduled this year.

The Day

One thing we’ll be going over is the difference between a pitch and a strap line. A strap line is the “pitch” on the film poster, and it does a very different job.

For example, the strap line for Alien was “In space nobody can hear you scream!” Very different – in its content and in its effect. You could never use it to pitch a movie to a producer. It just doesn’t have the content a proper pitch needs.

In this workshop, you will use exercises and feedback to clarify the strengths of your idea, and use that premise as the basis for developing an exciting, original and marketable pitch.

For example, that two-word pitch I promised to tell you about. It’s “Harry Potter.” Do you think that after three best-selling books, those two words might just have got the attention of a studio executive in under one second?

You will learn how you could use the same principle as that pitch, without having to option a best seller. You will also learn a number of psychological skills to help you gain confidence and reach a higher level than you dreamed you could. Using that principle you could maybe now guess the one word pitch…

On Saturday you will also have the opportunity to practise pitching to small groups or to all the others in a friendly and constructive setting, so as to become comfortable with telling people your story in any situation.

What people have said

‘Good tuition, good feedback on pitches.’ JB

(How would you recommend this course?) ‘Yes, absolutely.‘ TH

Very good indeed. Very useful.’ BW

Just to tell you that I sold my script yesterday. Attended the workshop on Saturday, made the pitch on Tuesday, did the deal on Friday. Thank you for all your help and advice.’
Dan Sefton, working TV and film writer.

‘Excellent.’ GP

When and Where?

Room 103
Clore Management Centre
Birkbeck College
Torrington Square
London WC1E 7HX

Saturday 16 January 2010
Registration 10.15am
Course 10.30am to 5.30pm
Light refreshments included

Last call – a few remaining places available.

£85 (£75 concessions)

On this course we are offering the concessionary rate to members of DGGB, WGGB, WIFTV, TwelvePoint and Writernet.

Click here to book online now.

Please note, places are strictly limited to ensure personal feedback.

Oh, and that one-word pitch? “Superman.” Tell me if you come up with any others.